The Road to the best Sugar Alternative is Here

More than 2+ million families# have adopted Sugar Free in their lifestyle. Come, be a part of the change and take little steps to make yourself fitter. Sugar Free is the trusted name in the sugar substitute industry. So, look no further than the best sugar substitute

Switch to Sugar Free: Keep the Sweetness, Lose the Sugar


Available in 3 variants

Dark Chocolates

Smart Recipes

15 - 30 mins 3 serves

Shahi Dry Fruits Kheer

80 calories saved
15 - 30 mins 5 serves

Sugar Free Condensed Milk

80 calories saved
15 - 30 mins 2 serves

Mithai fusion

150 calories saved
Less than 15 mins 4 serves

Beetroot Modak

48 calories saved
Less than 15 mins 2 serves


32 calories saved
Less than 15 mins 2 serves

Atte ka sheera

32 calories saved

Sugar VS Sweeteners

  • Processed into all kinds of foods we eat.
  • Absorbed into the bloodstream faster due to high glycemic index rating.
  • High blood-sugar levels put stress on the human body leading to the body becoming less sensitive to insulin.
  • Consumption leads to diabetes, coronary disease and prevents the absorption of calcium and magnesium into the body.
  • WHO recommends adults and children to reduce their daily sugar intake to less than 10% of their total energy intake.
  • 1 teaspoon of sugar contains 20 calories.
  • Derived from molecules like aspartame, sucralose & steviol glycoside. Sweeteners provide food with sweetness and negligible calories.
  • Ingredients found in sweeteners are widely used and safe for consumption.
  • Appropriate for table top consumption as well as cooking and baking.
  • Ideal for weight watchers & calorie conscious.
  • 1 pellet of Sugar Free Gold+ is equivalent in sweetness to 1 teaspoon of sugar & contains 0.36 calories. 1 pellet of Sugar Free Natura is equivalent in sweetness to 1 teaspoon of sugar & contains 0.30 calories. 1 pellet of Sugar Free Green is equivalent in sweetness to 1 teaspoon of sugar & contains 0.29 calories.


1. What is Sugar Free?

Sugar Free is a sugar substitute that aims to replace the sugar in your food, not the sweetness so you can remain healthy without making any drastic compromises.

2. Is Sugar Free Safe for consumption?

SugarFree is safe for consumption. SugarFree comes in 3 variants – SugarFree Gold which contains Aspartame; SugarFree Natura which is made from Sucralose; and SugarFree Green which contains Stevia.

3. Is Sugar Free harmful?

SugarFree is safe. There are enough studies to prove that Aspartame and Sucralose are safe for consumption; with ADIs mentioned for each of them.

4. Do I have to compromise with taste as Sugar Free has a weird aftertaste to it?

Sugar Free adds sugar like sweetness to the food without the calories of Sugar. Choose the variant that best suits your taste buds; from – SugarFree Gold, Natura or Green.

5. Can I add Sugar Free to my food?

You can use Sugar Free Green or Sugar Free Natura for culinary applications like cooking, baking, etc. Enjoy the sweetness of your food without worrying about the calories. Do add Sugar Free Natura to your food and tell us all about the experience.

Also, do check out some smart sugar free recipes on our website:

6. Is there any limit to how many times in a day/week one can use Sugar Free?

While overconsumption of any food item or ingredient can prove to me harmful, you can replace your daily intake of sugar with SugarFree. The ADIs for each of the 3 variants is mentioned on the pack

7. How the product has to be stored?

Sugar Free needs to be stored in a dry place and kept away from extreme heat or cold.

8. How does Sugar Free Gold Plus sweetener help fitness-conscious individuals?

By reducing the sugar intake and associated calories. Sugar Free Gold Plus allows people focused on fitness to reduce their sugar intake and manage calories while still enjoying sweet foods and drinks.
Chromium Trivalent is a mineral known to supports in maintenance of normal blood glucose levels and macronutrient (Carbohydrate, Protein) metabolism.

9. Is Sugar Free Gold Plus suitable for people looking to reduce their sugar intake?

Yes, Sugar Free Gold Plus is an excellent sugar substitute for those looking to cut back on added sugars for weight loss, diabetes management or other health reasons. The product provides a sweet taste without calories, carbs or impact on blood sugar.

10. Can Sugar Free Gold Plus be used in cooking and baking?

Definitely. Sugar Free Gold Plus remains stable at high temperatures, so it can be substituted 1:10 for sugar in cakes, cookies, desserts, and more recipes. Adjust quantities to suit your sweetness preferences.

11. Is Sugar Free Gold Plus safe for consumption?

Yes, Sugar Free Gold Plus is safe for consumption. All ingredients, including sucralose, have been scientifically studied and analyzed by esteemed global bodies such as the Joint FAO/WHO Expert Committee on Food Additives (JECFA) and the European Food Safety Authority (EFSA) to ensure their safety. Additionally, all ingredients in our products are part of approved ingredients list by the Food Standards Authority of India (FSSAI). After manufacturing, we conduct thorough safety evaluations in our lab before releasing the product to the market.

Disclaimer: #Sugar Free purchased by 2 million families in Jul 17 to Jun 19 as per Kantar Worldpanel India data.